A Journey of Craftsmanship Since 1989
Passion
FROM
TO
Legacy
Sequins Boutique is a testament to courage and a family’s shared dream.
Founded in 1989 as Noor’s Fashion Corner, Jameela Hussain turned a modest one-room shop
into a symbol of resilience and creativity.
Renamed Sequins Boutique in 2016, it continues to celebrate individuality with timeless craftsmanship.

Strategies of effective model management

BORN
From

Determination
Jameela Hussain’s journey into fashion was anything but conventional. At a time when women entrepreneurs were unheard of, she stepped into an industry dominated by men, armed only with an unwavering determination to learn and a deep belief in her craft. With no formal training, she immersed herself in the art of tailoring, carefully observing patternmakers, deconstructing garments, and experimenting tirelessly to perfect her skills.
Her days were spent researching trends, sketching designs, and drawing inspiration from Bollywood’s golden era—where elegance met individuality. She mastered intricate techniques to create custom designs that embraced all shapes and sizes, ensuring that every woman could find clothing that celebrated her uniqueness. But Jameela’s path was not without challenges. From societal criticism to financial constraints, she faced resistance at every step. Building a clientele in an era when women were discouraged from pursuing their ambitions was no easy feat, yet she persevered.
Every stitch she made carried the weight of her struggles, her resilience, and her dreams. What started as a humble endeavor soon flourished into a legacy—one that continues to redefine elegance, craftsmanship, and inclusivity to this day.
Jameela’s dream became a family legacy when her son, Noor Mohamed, joined the business. Though an engineer by profession, Noor was deeply drawn to his mother’s vision. He brought a revolutionary change to the boutique, blending his technical expertise with a passion for fashion. Noor modernized the boutique’s infrastructure, expanded its space, and incorporated advanced machinery to refine stitching processes, ensuring the highest quality in every design.
Beyond innovation, Noor transformed the customer experience by prioritizing personalized service and exceptional craftsmanship. He engaged with clients to understand their unique preferences, offering expert guidance and meticulous attention to detail.
His belief in continuous improvement ensured that every aspect, from stitching to the finishing touches, was optimized for excellence. Under his leadership, SEQUINS became a destination for those seeking both tradition and precision, where every creation reflects the client’s individuality. His contributions laid the foundation for SEQUINS Boutique to evolve into the respected name it is today.
THE Heartbeat
of
Sequins

Behind every stitch, every fabric, and every creation at SEQUINS stands Salma Noor — a woman of resilience, creativity, and unyielding dedication. Salma’s background as a natural fashionista, paired with her understanding of market trends, gave her the perfect foundation to take the brand forward.
Having held numerous roles throughout her life, Salma approached this new responsibility with grace. She immersed herself in the art, learning the nuances of design, fabrics, and customer relationships. Her journey is a testament to the strength and adaptability that defines every woman.
Salma brought a fresh perspective to SEQUINS, seamlessly blending modern aesthetics with traditional craftsmanship. She introduced contemporary styles while preserving the boutique’s rich heritage, ensuring every piece reflected both innovation and authenticity. Dedicated to customer satisfaction, she personally engaged with clients, promoted the brand, and proved herself in the competitive fashion industry.
Salma’s journey is one of love, legacy, and resilience. Balancing motherhood with a thriving boutique, she proves that passion and perseverance create magic. Under her leadership, SEQUINS has flourished, becoming a symbol of empowerment and creativity.

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Get to know the creators behind our fashion event


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CEO, Fashion Agency
Fashion insights
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